Workflows • API • Backend Architecture • Automation

    GoHighLevel systems that actually scale

    We build around GoHighLevel as your operating system—designing workflows, developing custom integrations, and shipping backend architecture that improves speed-to-lead, conversion, and operational clarity.

    Not affiliated with GoHighLevel. We're an independent integration and development partner.

    From "workflows that fire" to systems you can trust

    Most GHL setups break down when volume, edge cases, or multi-location complexity hits. We design for reliability.

    Workflow architecture (clean triggers, rules, governance, naming conventions)

    Custom API + webhook integrations (bi-directional sync where needed)

    Data model + backend services to extend GHL safely

    Scheduling + calendar availability logic and booking flows

    Messaging + compliance guardrails (opt-in, templates, throttling)

    Reporting dashboards + attribution improvements

    Custom layouts + UI theming (on-brand design, professional look & feel)

    JS-based access control (menu visibility, feature gating beyond native permissions)

    Build on GHL without fighting it

    Workflow Engineering

    Clean pipeline logic, routing, SLAs, human handoff, fail-safes.

    GHL API Development

    Custom endpoints, middleware, secure auth patterns, structured payloads.

    Backend Architecture

    Serverless functions, databases, queues, retries, idempotency, logging.

    Integrations & Systems

    Twilio, Stripe, Google Calendar, Slack, Supabase — connected cleanly, documented, maintainable.

    Custom Layouts & Branding

    Tailored UI themes, custom CSS, and layout overrides for a polished, on-brand experience.

    JS Access Control

    Sophisticated JavaScript protection to manage menu links, feature visibility, and role-based UI beyond native GHL permissions.

    Our default architecture for production-grade GHL systems

    We treat GHL as the system of record for CRM objects and lifecycle state—then extend it with lightweight backend services for logic that workflows shouldn't own.

    Architecture Pattern

    1

    GHL (pipelines, contacts, conversations, calendars, opportunities)

    2

    Webhooks → Integration layer (auth, validation, mapping)

    3

    Business logic (routing, scoring, throttling, scheduling rules)

    4

    Database (audit trails, state, idempotency keys, custom objects)

    5

    Queue + retries (resilient processing, backoff, dead-letter)

    6

    Observability (logs, alerts, metrics, trace IDs)

    Prevents duplicate actions (idempotency)

    Handles failure gracefully (retries + fallback paths)

    Makes systems explainable (audit trails + logging)

    The projects clients come to us for

    Lead intake → qualification → routing

    Team, location, product line

    Speed-to-lead automation

    Instant response + intelligent follow-up

    Calendar availability + booking logic

    Real rules, fewer misbooks

    Pipeline orchestration

    Stage governance, SLAs, stuck-opportunity handling

    Reactivation & retention loops

    30/60/90 day automations, winback

    AI agent handoff

    Voice/chat → human → CRM updates + summaries

    Payments + subscriptions

    Checkout, invoices, failed payment recovery

    Multi-location standardization

    Templates + controlled customization

    Custom UI layouts + theming

    On-brand design, white-label polish

    Role-based feature visibility

    JS protection for menus, tabs, and actions

    Consultative delivery, built in sprints

    01

    Audit & Map

    Current workflows, objects, gaps, failure points

    02

    Design

    Architecture, data mapping, security, test plan

    03

    Build & Integrate

    Workflows + APIs + backend services

    04

    Harden & Handoff

    Monitoring, documentation, training, iteration

    What you'll get: a system you can maintain, plus documentation your team can follow.

    Reliability, visibility, and fewer manual steps

    Faster speed-to-lead

    Cleaner routing and fewer missed leads

    Fewer workflow conflicts and duplicates

    Better scheduling accuracy

    Clearer reporting and attribution

    More consistent conversion across locations/teams

    Example engagements

    Multi-location lead routing + SLA enforcement

    Calendar rules engine + booking guardrails

    AI agent call summaries → opportunity updates → task creation

    Payments + subscriptions + failed-pay recovery workflows

    Custom branded layouts + white-label UI theming

    Role-based menu and feature visibility controls

    Common questions about GHL builds

    Want your GHL instance to run like a real operating system?

    Tell us what's breaking, what you want automated, and what your volume looks like. We'll propose a clean architecture and sprint plan.